On CBS Face the Nation "I think we're going to remember this weekend for a long time to come as not the end, not the campaign being over, but this is the beginning of the most tempestuous...awful conflict between left and right, between men and women, between young and old." Frank Luntz, Republican political consultant http://www.cbsnews.com/face-the-nation/

Excerpts FROM USA TODAY "In his address Friday, Trump said his lodestar would be "America First," a phrase with resonant history suggesting a withdrawal from global engagement. one core campaign promise was to protect American workers by ending or renegotiating free-trade deals. Another was to build a wall along the southern border to limit illegal immigrants he portrayed as rapist and murderers. He suggested he might propose a registry for Muslims. He wants the Supreme Court to overturn the Roe v. Wade decision that made abortion nationwide." "In contrast, the Women's Marches on Saturday limited official participation to groups that support abortion rights, and they accused Trump of trying to toll back hard-won equal rights for women. Marchers made a point of welcoming Muslims to their ranks and extolling the alue of immigrants, including the young people known as DREAMers wha may be about to lose protection from deportation that former president Barack Obama had extended." http://www.usatoday.com/story/news/politics/2017/01/22/trump-inauguration-womens-march-washington/96918936/

transcript http://media.wix.com/ugd/275ed6_a1950eab97454ebbaed31e2423a6e6b6.pdf message concepts http://media.wix.com/ugd/275ed6_fa79fccc8a2a4866a32bb16108160cbf.pdf logic model http://media.wix.com/ugd/275ed6_b2f599e642a0459b80ef07de975a2cab.pdf Prezi http://prezi.com/p0lqq40eiryz/?utm_campaign=share&utm_medium=copy

The New Media, sometimes referred to as Web 2.0, is the advance in technology that is having reverberating effects on the communication field. Everyone can be a journalist to some extent, and the amount of information available through various forms of new technology has increased dramatically, demonstrated by some interesting statistical estimates. An article by Richard Alleyne, science correspondent with the British publication The Daily Telegraph, offers up several measurement comparisons of increasing exposure to information over time. He claims that “the growth in the internet, 24-hour television and mobile phones” are responsible for a five times multiplier scaling information exposure in 1986 to 2011. Alleyne claims that this multiplier “pales in significance” when compared to “the amount of information we churn out through email, twitter, social networking sites and text messages.” His article claims that the “average person” creates a “200-fold increase” today as compared to 1986 (Alleyne, 2011). This drastic amount of information sent and received by the masses has changed the communication field drastically over the last couple decades, and the field of public relations is no different. A PewResearchCenter article by Maeve Duggan demonstrates the participation levels of “creators” and “curators” (Duggan, 2013). These trends bring into light legal concerns on “originality,” according to Patterson and Wilkins (Patterson & Wilkins, 2014). Throughout their textbook, Moore and Murray, along with the module overview “Module Eight: Intellectual Property, What’s Your’s Is Mine?,“ demonstrate that copyright law is automatic and through strict interpretation violating the protections afforded to the creator is as simple as including an image on a PowerPoint slide (Moore & Murray, 2012) (SNHU, n.d.). In addition, Moore and Murray point out that citing sources does not always constitute fair use (Moore & Murray, 2012, pp 638); however, public relations experts are typically journalist-trained media experts and often perform activities akin to journalism – press releases, public statements, preparing speakers for press conference, etc. These thing being considered, careful citations and knowledge of privacy and copyright laws are critical when it comes to using Web 2.0 as a source, as such use, in my opinion, appears to be a grey area of the law at times. However, “If noting the originators of your information creates problems, then be willing to accept those problems as the price of using the information” (Patterson & Wilkins, 2014). There are also ethical considerations that should be considered by modern public relations specialists. I choose to include two ethical issues here. Mass media is “an instrument of fragmentation,” according to Patterson and Wilkins in that “today, all of us now have the capacity to develop a Daily Me from the vast collection of information now on the World Wide Web.” The “daily me” aspect a result of us now being able to personalize our news to suit our already established thoughts and values. And since we don’t have to muddle through opposing viewpoints and opinions, we have now isolated ourselves into little pockets of groups with the same unbending viewpoints. “In the absence of shared experience, society will have a much harder time addressing social problems.” Patterson and Wilkins cite the comment made by legal scholar Cass Sunstein who concludes that “the ‘Daily Me’ is the farthest thing from a utopian dream, and it would create serious problems from a democratic point of view” (Patterson & Wilkins, 2014). The ethical guidelines of the Public Relations Society of America are advocacy, honesty, expertise, independence, loyalty, and fairness. The advocacy aspect requires that public relations experts serve “as responsible advocates for those we represent” and the loyalty aspect requires that PR experts be “faithful to those we represent.” However, the honesty aspect requires the expert to adhere to the “highest standards of accuracy and truth” and the loyalty aspect mentioned before is two fold, as the later part of the aspect states that PR experts “serve the public interest” (PRSA, 2016). These things being stated, the ethical obligation of a PR expert does not simply end with simple servitude to their client’s wishes, they also have an obligation to the truth and the interests of the society. Considering these things, Patterson and Wilkins discuss the “sleeper effect” and how “practitioners, from Nazi master propagandist Joseph Goebbels through contemporary political consultants, have intuitively understood this human tendency to disassociate the source from the messaging” (Patterson & Wilkins, 2014). To expand on this sleeper effect concept for clarity, I want to include this Wikipedia definition. “The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase of the effect of a message that is accompanied by a discounting cue.” (Sleeper effect, 2016) I am also including this image of a graph, Figure 1, that Wikipedia includes with the article. From the graph one can see how the sleeper effect works. “When people are exposed normally to a persuasive message (such as an engaging or persuasive television advertisement), their attitudes toward the advocacy of the message display a significant increase. Over time, however, their newly formed attitudes seem to gravitate back toward the opinion held prior to receiving the message, almost as if they were never exposed to the communication.” (Sleeper effect, 2016) Notice that the typical independent variable on the x-axis is time. Time and actual message persuasive levels demonstrate a negative correlation. That is as time (measuring from the moment of message delivery to the delayed assessment) increases, the message’s persuasive impact diminishes to the baseline opinion that was previously held prior to the persuasive message. Considering the pace of messages that occur in our current world, as described in the first paragraph with the Alleyne article, which I will conclude with using the newspapers-read-per day analogy proposed by the article. “Using the analogy of an 85-page newspaper, they found that in 1986 we received around 40 newspapers full of information every day but this had rocketed to 174 in 2007.” (Alleyne, 2011) The sleeper effect, in this ever-increasing rate of information and message presentation in the modern world, I believe will have a much steeper rate of decline over time as technology continues to allow for more and more mechanisms of message deliver. And that being considered, PR representatives must be respectful of this increasing rate and the interest of society. The PRSA aspect of truth must be more accurately applied to cases where they must balance the interest of the client (and the client’s messages) so as to balance the possible negative effect on the interests of society. The truth is the best way to make this balance, and the PRSA provides ethical guidelines that cover that aspect, and those guidelines are becoming increasingly important as message technologies continue to develop. Reference Alleyne, Richard (2011) . Welcome to the information age – 174 newspapers a day . The Daily Telegraph . February 11, 2011 . retrieved from http://www.telegraph.co.uk/news/science/science-news/8316534/Welcome-to-the-information-age-174-newspapers-a-day.html Duggan, Maeve (2013) . Photo and Video Sharing Grow Online . Pew Research Center . retrieved from http://www.pewinternet.org/2013/10/28/photo-and-video-sharing-grow-online/ Moore, R.; & Murray, M. (2012) . Media Law and Ethics . Ed. 4th . New York . Routledge . 2012 Patterson, P. ; & Wilkins, L. (2014) .New Media: Continuing Questions and New Roles . Media Ethics: Issues and Cases . 8th Ed . 2014 . p 226-253 PRSA (Public Relations Society of America) . (2016) . PRSA Member Statement of Professional Values . Member Code of Ethics . retrieved from https://www.prsa.org/AboutPRSA/Ethics/CodeEnglish/index.html#MemberStatement SNHU (Soutern New Hampshire University) (n.d) ..Module Eight: Intellectual Property, What’s Your’s Is Mine? . COM 530 Module 8 . Fall, 2016 . p 1-3 Sleeper effect (2016) . Wikipedia . October 31, 2016 . retrieved from https://en.wikipedia.org/wiki/Sleeper_effect #Ethics #MediaEthics #CopyrightLaw #Sleepereffect #PublicRelationsresponsibilit #DailyMe

Section I of the Facebook policy is titled “What kinds of information do we collect?”, which is a 600 word, eight paragraph description that details the information that the Facebook site mines about its users. The obvious ones are the profile information and any type of information shared, created, or messaged between users. This includes such things as photo tags and other devices that allow for the other users to actually provide Facebook mining programs with information about you. If you make a payment of some sort through Facebook, your financial information is also collected which includes “your credit or debit card number and other card information, and other account and authentication information, as well as billing, shipping and contact details.” Third party website visits are also collected. Some device information is also collected, such as ISP, IP address, and location services which can be edited through certain Facebook privacy settings (Facebook, 2016). Part II or the Facebook policy, “How do we use this information,” provides another 500 words explaining in a large sense that the information is used for marketing products. The four major bullet points are listed below for brevity; *Provide, improve and develop Services *Communicate with you *Show and measure ads and services *Promote Safety and Security (Facebook, 2016) In 1971, John Rawls wrote the book A Theory of Justice, where he laid out his “Veil of Ignorance” philosophy. In that concept, in order to have the most “just” society, one must not be aware of one’s own position in the society, advantages or disadvantages, so as to not be biased for or against the political policies being constructed (Veil of ignorance, 2016). Rawls’ theory is related to Age of Enlightenment concept of the social contract, where individuals must “consent” to surrender certain rights in order to reap the benefits of some “authority” that remains intact in order to offer protections against stakeholders stomping on the freedoms and rights of other stakeholders (Social contract, 2016). The first three bullet points from the Facebook policy listed above, to me, are clearly commercial in nature; however, reaping the rewards of having certain products offered up that cater to your interest can be both an advantage and disadvantage. However, the last bullet – Safety and Security—appears to focus on an issue of serious breach of the social contract, where one may call upon the “authority” to intervene on the behalf of certain stakeholders who have had their freedoms and rights crushed. In particular, Patterson and Wilkins Case 5-B specifically mentions the cases in 2012 where Facebook “augmented the power of its Family Safety Center” providing “new tools to report cyberbullying” (Patterson & Wilkins, 2016). So in many ways, as the evolution of Facebook and its privacy policies continue to transform to meet the rigor of Web 2.0; we are in in a metaphoric veil of ignorance – as we venture into the ever evolving way in which social media has transformed privacy. Because as in Rawl’s theory, we are in many cases unaware, or ignorant, of how forfeiting some of our privacy rights will actually benefit or disadvantage us in the long run. References Facebook (2016) . Data Policy . September 29, 2016 . retrieved from https://www.facebook.com/full_data_use_policy Patterson, P. & Wilkins, L. (2014) . Case 5-B: Facebook: Should You Opt Out or In?. Media Ethics: Issues & Cases . McGraw Hill . 2014 Social contract (2016) . Wipedia . 1 December 2016 . retrieved from https://en.wikipedia.org/wiki/Social_contract Veil of ignorance (2016) . Wikipedia . 29 November 2016 . retrieved from https://en.wikipedia.org/wiki/Veil_of_ignorance

While doing anything online, one has to be “troll” literate. This especially true when one is dealing with the emotions of a certain illness and joins online support groups. According to Anti-Troll.org, a troll is someone who “posts a deliberately provocative or abusive messages to a newsgroup or message board, with the intention of causing maximum disruption and argument.” This is a disgusting but all too common occurrence on the internet. Trolling is related to “cyber stalking” which is best described my Anti-Troll.org as below; "Cyber-stalkers meet or target their victims by using search engines, online forums, bulletin and discussion boards, chat rooms, and more recently, through online communities such as MySpace, Facebook, Bebo, Friendster, and Indymedia, a media outlet known for self-publishing, in exacty the same way as Trolls. They may engage in live chat harassment or flaming or they may send electronic viruses and unsolicited e-mails, in the exact same way as Trolls do. Victims of cyber-stalking may not even know that they are being stalked. Cyber-stalkers / Trolls may research individuals to feed their obsessions and curiosity. Conversely, the acts of cyber-stalkers / Trolls may become more intense, such as repeatedly instant messaging their targets." (Anti-Troll.org, 2016) If a friend of mine was suffering from a health condition and was considering joining an online support group, the first warning I woulw give them is information about trolling. Anti-Troll.org appears to go a bit far by demanding that trolling become a federal crime. There is the issue of freedom of speech here, and I know that the freedom of speech probably doesn’t include the abusive nature of trolling, however, I don’t believe that creating a law against the action is necessary. One visitor to Anti-Troll.org pointed out in the comments that ; "Comments: This is ridiculous, if you see something mean on the internet just ignore it for the love of god. This is just overboard, and in my opinion the results of a very successful trolling. Seriously, this is the most laughable cause. Next you'll want pranks made illegal because it's having a laugh at the expense of someone else being minority inconvenienced for a little bit. Or you'll want to stifle folks irl for saying something that hurts your feelings. Grow a backbone and deal with it, it's how the world works." (Why, 2016) While this comment makes a good point and presenting something similar to my opinion for dealing with trolling in the beginning, then the comment suddenly turns rude, arrogant, and egotistical and begins to get troll-like. I am sure that this person would not talk to a complete stranger in this manner in person, because they would risk getting a punch in the mouth. But the internet’s provision of anonymity allow for this kind of behavior. And in a support group where people go to find some sort of emotional treatment and support, one can see how such discourteous comments could cause harm. In the "Talk" section on mumsnet.com, a discussion exist that points out another issue with online support groups, where some individuals in the group may be fake, may be exaggerating their personal issues for attention, and therefore drain the group of support creating an environment “where other people give so much time and emotional energy to [a particular person] while dealing with immense problems of their own, that I just can't help but worry [a particular person] might be a fake” (OnThePrittStick, 2015). Again, we have the problem of the internet offering an extreme sense of anonymity. Many individuals have a huge contrast between their online identity and the in-person identity. Some individuals have several online identities, and the existence of these abusive, unempathetic online behaviors offer problems for those who need help dealing with the emotions surrounding an illness. I choose to end this discussion with the comedy of Trevor Moore and his “The Ballad of Billy John.” Moore’s comedy comes in the form of satirical songs, and the content of the “The Ballad of Billy John” addresses the issues of trolls. Billy John was a simple man, worked in the fields most his life He provided for his wife and kids and left his dreams on the side One day when the kids left home billy picked up his guitar It had been awhile but his fingers still knew how to reach the heart Played a song about life and love, his hopes and regrets Then with a little problem from the Mrs. he put it on the internet (Moore, 2015) Then the trolling begins. Then they scrolled to the comment section and this is what they saw Eat a bag of s[***] c[***]face Go blow your f[****]ing dad This s[***] just raped my ears never heard nothin so bad I hope you f[***]ing die And I hope you get aids You should just kill yourself You're a fag Lol gay (Moore, 2015) This is the horrible reality of the internet, and it is best to see it from obviously distorted and deprived view of the pitiful troll, and do not give them the satisfaction of letting them troll you by engaging in their senseless banter of online hate speak. Billy John and his wife did nothing wrong, and they weren't dumb They just hadnt paid attention to what we'd all become (Moore, 2015) References Anti-Troll.org (2016) . ANTI-TROLL.ORG IS THE OFFICIAL WEBSITE OF THE ANTI-TROLL ALLIANCE WE ARE A COLLECTIVE ORGANISATION ACTIVELY CAMPAIGNING TO MAKE 'TROLLING' A RECOGNISED CRIMINAL OFFENCE . retrieved November 13, 2016 from http://www.anti-troll.org/index.html Moore, Trevor (2015) . The Ballad of Billy John. www.musixmatch.com March 15, 2015 . retrieved from https://www.musixmatch.com/lyrics/Trevor-Moore/The-Ballad-of-Billy-John OnThePrittStick (2015) . To be worried my support group has a troll . Talk . mums.net . 28-Sep-15 . Retrieved November 14, 2016 from http://www.mumsnet.com/Talk/am_i_being_unreasonable/2476373-To-be-worried-my-support-group-has-a-troll Why (2016) . Anti-Troll Guestbook . Anti-Troll.org . retrieved November 13, 2016 from http://svcs.myregisteredsite.com/svcs/dcc.jsp?tpage=http://www.anti-troll.org/index.html&dsrc=gb:4090130721795950280/DS_TLXGuestbook_1303326169604.xml&partner=inldspear&pcon=yes&xsl=dccfile:gb.xsl&obpp=blDe2trOXurEzlraytTKxObuWO5azlrm6sTkYGBsYGJ2&ret_url=http://www.anti-troll.org/index.html&page=1 #Trolling #dealingwithtrolls #TrevorMoore #BalladofBillyJohn #Trolls

Many of you many not know what this is....no it is not an opinionated meme....it has a few more words to read than those....sorry....but we used to call this news...its a newspaper. it's only downfall is that it required thought. I don't know how true this lead story is, but I can usually tell by reading it.....imagine that....il let you know what I find out.

Based on your readings, what do you think are the major health-care challenges facing the United States? What’s the first step in using health communication to address those challenges? This prompt appears to be a very complicated question, because I began to research it seems that every celebrity physician has a different list of big issues with health care in American. In addition, Anti-Obama Care bloggers and lobbyist have their own lists as well. A simpler Google search return several articles with top 10s, 5s and strangely 9s. Is the real answer to this question able to be discussed in this forum, or is it the subject of an incredible misinformation campaign that appears to make the topic so complicated it makes one’s head spin. CNN’s Chief Medical Correspondent, Dr. Sanjay Gupta, provides a list of nine, of which five seem to cross the various legitimate opinions that are out there. The first I mentioned is lack of availability of healthy foods (Gupta, 2015), which the text book (Parker, & Thorson, 2009) presents similarly as an overabundance of unhealthy food choices. These things are obviously connected to obesity, another common thread amongst the debate on this issue. Then there is of course the smoking of tobacco problems that lead to several chronic illnesses as well. So far this list is including a set of bad choices that we make, however, there are factors that do indeed make it so that we are less able to make better choices. The text, (Parker, & Thorson, 2009), states that poverty has a lot to do with these choices as well, as persons living in poverty are more likely to engage in risky behaviors, have stress related illness, and often live in what Gupta describes as “Food deserts,” those being areas being “urban neighborhoods and rural towns with limited access to fresh, affordable, healthy food (Gupta, 2015). Similarly, Gupta mentions the fact that we are overworked in America, when compared to other countries, working longer hours and with less vacation time. Both the text and Gupta agree about increasing health care expense and cost, miscommunication resulting in health care errors, and an increasing number of persons reaching the age of 65 by 2030. While these problems seem to be the same old song and dance, I found the contention within the text (Parker, & Thorson, 2009), that health care practitioners are slow to apply new research and science in their health care provisions, which goes to the overworked population, and as Gupta suggest that there is a doctor shortage as well (Gupta, 2015). I am sure that I have left some big issues out, but I have tried desperately to condense this discussion for economy; however, there is hope. Because as I mentioned earlier, a lot of our health concerns are related to choices. In America, we need to seek out ways to make better choices. While that is a difficult thing, because often people cannot afford to eat healthy or may not have a grocery store nearby as with the food desert concept, and when one needs a fast bight, processed TV dinners and fast food restaurants are a lot easier as we are all working more hours and don’t have a lot of time to spare. The text points out that hope revolves around the concept of “patient centered health care,” which has is foundation in the new media the various developing technologies that provide a means for the patients to take more control over their care as they have more information available to them to make better choices. So, communications may be a soft science in comparison to health care; information can be power. We, as health care consumers just need to find a means to harness, else these problems mentioned will only fester and get worse over time. References Gupta, Sanjay (2015). America's 9 biggest health issues . CNN . Jan. 5, 2015 . retrieved from http://www.cnn.com/2015/01/02/opinion/gupta-health-challenges-2015/ Parker, J.C. & Thorson, E. (2009) . Health Communication in the New Media Landscape Parker, and Thorson, E. Springer Publishing 2009

After watching this, I no longer have any desire to spend anytime in Europe. And, ironically, Donald Trump makes an excellent point within the movie....