— A blog post summarizing John’s concept from an outside perspective (Shelter Pontificate & Copilot I came across a fascinating breakdown today from a creator who’s been developing a formal way to interpret social‑media engagement. Instead of treating likes, shares, and comments as disconnected numbers, he proposes something he calls the Engagement Set, or ES, and honestly, it’s one of the clearest frameworks I’ve seen for understanding how people actually behave online. Her